Bancassurance 101: The Complete Guide to Bank-Led Insurance Distribution Since 2017, bancassurance has been the leading distribution channel for life insurers in India, with companies like SBI Life and HDFC Life deriving 60% of premiums from parent banks. However, rising concerns over malpractices have drawn regulatory attention, prompting stricter oversight to safeguard customer trust and ensure ethical practices. https://www.zopper.com/blog/bancassurance-101-the-complete-guide-to-bank-led-insurance-distribution